Smart Decision Courts Top-Tier CBD/Cannabis Testing Labs to Lead Quality Assurance Revolution in CBD Marketplace

SDEC) (“Smart Decision” or the “Company”), a next-generation consumer-based LED & CBD algorithm innovator, is excited to announce that the Company has begun advanced talks with multiple top-tier national quality testing labs in the cannabis and hemp-based products space. Smart Decision is committed to positioning itself as a leader in quality assurance and consumer protection in the CBD-based products marketplace.

“The CBD market is like any other ‘young’ market undergoing rapid mainstream adoption: products vary widely in quality and consumers really don’t have any idea what they’re going to get,” remarked Adam Green, Smart Decision CEO. “Public sector resources are completely non-existent at this point, and private sector solutions basically encompass a loose network of highly variable testing labs. Many of these labs are highly suspect, while some are blue chip, with outstanding personnel, first-rate equipment, and a long list of achievements, and will become powerful factors in driving consumer decision-making as the industry evolves.”

Smart Decision has committed itself to being on the vanguard in helping to establish a quality-based hierarchy of consumer confidence, and has begun the process of selecting a primary partner that the Company believes will emerge as the gold standard in the CBD market, much as UL and ETL have become the established gold standards in certifying quality assurance in the electronics industry.

Green continued, “When consumers see that ‘UL’ label, they know it’s going to do what it says on the package. They have confidence. In the CBD World, there are several hundred testing labs, and testing labs are not created equal. Not at all. No industry, no matter how established and regulated, is going to produce 100% quality assurance, but we believe CBD can hit a target of 80-90% if consumers skew toward the best-tested products, knocking the garbage off the market, and if companies provide transparency in test results and batch records, and beef up information access where necessary. This is an inevitable process as this industry evolves. Consumers will hold producers accountable. We aim to expedite that process as much as possible.”

Management believes that the Company can align itself with top testing labs and produce value for consumers while producing value for its shareholders: as the Smart Decision brand becomes associated with the gold standard in quality assurance, more top CBD products brands will want to be associated with Smart Decision.

At this point, the Company is already in advanced-stage talks toward some form of binding partnership with at least one of the industry’s top-tier testing labs. 

Green concluded, “Unfortunately, I would guess that we’re still a couple of years away from true and potent consumer protection through established quality assurance processes and transparency in the CBD space. And it may take public-sector regulatory measures at the state or federal level to enforce that type of transparency. In our own in-house research, we found that probably 40% or fewer of current CBD companies were really being transparent in their practices and reporting. Without top-down guardrails, it’s easy for the shady players to stay in the game. But this game always plays out the same way: consumers start to figure out who to trust, and the market skews heavily in that direction. We want to get in early on that next chapter and help to shape it, and align the Smart Decision brand with that theme.”

Forward-Looking Statements

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